Search engine optimization or SEO is always changing and the strategies that worked in 2022 are no longer as effective in 2023. If your business relies on SEO to deliver leads, then you need to keep up with the changes so that you continue getting business. If you’re a small business owner and you want to get more SEO leads for yourself or your firm, then we will take a closer look at how you can do just that.
First of all, the local business niche is very competitive and you will need to make sure you’re targeting the correct keywords. After all, if you’re a plumber, or lawyer in Naples, Florida, you should be targeting Naples and not Florida. You should look at your competitor’s websites and use tools such as SemRush to determine the main keywords they are targeting as well as which keywords are bringing the most traffic.
Once you have these keywords, you should use them on your site. On-page optimization is even more important now than it was in the past and you need to make sure you don’t over-optimize your site. You should only mention the main keyword only once in either the URL or title and then once or twice in the body. You must use a lot of synonyms and related words so that your site is more relevant and optimized for the topic.
Next, you will have to get high-quality backlinks. As mentioned previously, the Local business SEO in the Canada niche is quite competitive for SEO Specialist in Toronto as a result, you will need powerful backlinks to rank. The best backlinks to get are PBNs which are private blog networks. You can build your PBNs by buying quality expired domains and building them out. Once you build them out, you can link to your main site. This takes a lot of time, effort, and money and it may be better to purchase PBN links from a quality provider. You should avoid buying PBN links from popular services since the chances are high that these will be discovered by Google. You must get lots of different links from other sites besides PBNs. These include outreach links, blog links, social media links, etc.
In closing, once you put in the SEO work as stated above, your rankings will improve over time. As a result, you will get more leads which will help increase your business.